Sprite | Keep It Real

Integrated Brand Campaign

Sprite has always stood out for being clear. In a world where social media encourages people to be anything but, we saw an opportunity to turn that product truth into a social-first campaign about authenticity. Keep It Real took aim at the ridiculous lengths people go to maintain an image that isn't really theirs.

Through two films, one featuring a young man and the other a young woman, the campaign used exaggerated humour and sharp sarcasm to expose the absurdity of pretending to be someone you're not.

The film featuring the young woman was shortlisted at the Dubai Lynx Awards in Film Craft.