Abu Dhabi DOE | Energy Outlook 2050

Integrated Government Communications Campaign

To support the launch of Abu Dhabi's Energy Outlook 2050 ahead of COP28 in 2023, we developed an integrated communications campaign bringing the Emirate's net-zero ambitions to life.

At the heart of the campaign was a thumbprint with a zero at its centre, symbolising the role each individual plays in Abu Dhabi's journey towards net-zero emissions. The creative reinforced the importance of collective responsibility in building a more sustainable future.

The campaign extended across internal and external communications, engaging employees, stakeholders and wider audiences. It helped make Abu Dhabi's first comprehensive Energy Outlook 2050 more accessible, turning a complex government strategy into a compelling call for collective action.