IHLAD | Personalized Healthcare

Brand Strategy & Visual Identity

For IHLAD, a personalised healthcare brand, we developed a visual identity that brought together two essential ideas in modern healthcare. Understanding what makes each individual unique and recognising the importance of time in protecting long-term wellbeing.

The identity combined the structure of a DNA strand with the silhouette of an hourglass, creating a distinctive symbol that expressed both genetic individuality and the value of taking a proactive approach to health.

The result was a simple yet meaningful visual identity that translated a complex healthcare proposition into an elegant, recognisable brand mark.