EgyptAir | Brand & Product Campaigns

Travel in Serenity

To introduce EgyptAir's first fully flat Business Class seats, we developed a campaign that positioned the new offering as a compelling reason to choose the airline.

Rather than focus on technical specifications, Travel in Serenity elevated the conversation to the quality of the travel experience, appealing to passengers who valued comfort, privacy and rest on long journeys.

According to feedback from EgyptAir's marketing leadership, passengers began specifically requesting flights equipped with the new flatbed seats when making reservations, turning an onboard product upgrade into a distinctive selling point.

Your Gateway to the World

To promote EgyptAir's international network, we developed an ambient outdoor campaign that transformed a Vienna tram into a moving showcase of the airline's global connectivity.

The creative brought together three iconic representations of the lion from Egypt, Africa and the Far East, reinforcing EgyptAir's position as a gateway connecting key international destinations.

The execution won Best Outdoor Campaign at the 2009 OMA Awards in Amsterdam, earning international recognition for its creative use of outdoor media.

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