Doritos | Collisions

Integrated Product Launch Campaign

Two flavours. One package. Two sides to every personality.

To launch Doritos Collisions, we turned the product's dual-flavour proposition into a creative platform built around a simple human insight: everyone has two sides to their personality.

The Two flavours for the two of you campaign came to life through humorous storytelling featuring two sides of the same personality, complemented by a Pac-Man-inspired game that challenged players to control two Pac-Men simultaneously.

The interactive game was shortlisted at the Dubai Lynx Awards.