Coca-Cola | Share a Coke

Integrated Brand Campaign

Originally launched in Australia, Share a Coke took on an unexpected meaning as it expanded internationally. While the original concept encouraged sharing a Coke with someone else, consumers in new markets began searching for their own names.

The campaign demonstrated how consumer behaviour can reshape a global idea, generating widespread public interest and media attention. It earned Gold at the MENA Effie Awards in the F&B FMCG category.