Samsung | Lives With You

Integrated Brand Relaunch Campaign

After 30 years without an advertising presence in Iraq, Samsung set out to reconnect with consumers and re-establish its position in the market.

Built around a familiar local expression describing something made to last, Lives With You drew on the insight that Samsung products had remained in everyday use for decades. The campaign celebrated the brand's durability through humorous family storytelling and interactive retail activations.

The campaign was warmly received, successfully reconnecting Samsung with consumers and laying the groundwork for the brand's subsequent campaigns.