Cadbury | A Glass and a Half

Brand Platform Launch Campaign

To introduce Cadbury's A Glass and a Half brand platform to new markets, we recreated Mum's Birthday, originally directed by Frédéric Planchon, adapting its story of generosity for local audiences.

The challenge was to preserve the warmth, humour and emotional simplicity of the original while making the film feel authentic to its new audiences.

The adaptation brought Cadbury's message of generosity to life in new markets while remaining true to the spirit of the original campaign.